insightfully Innovate

Welcome at insightfully Innovate!
insightfully Innovate helps you grow. With innovation based on in-depth understanding of your customers and your business.

Based on more than 25 years of industrial experience in R&D, New Business Development, Marketing and Communications, we provide insights and hands-on support to improve speed, lower risks and maximise results in your innovation pipeline.

We have specific up-to-date industry networks in a.o. high performance textiles, medical devices and sports-gear.

Most of all we help you turn innovative inventions into commercial success.

Our support will be tailored to your needs - through workshops, in company presentation, project management or coaching of your staff - whatever fits best with your needs.

We look forward to meet with you and discuss how we can help you!
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WHAT WE DO

New Business Development
We find prospects, develop applications, develop customers and remove barriers for comercialisation

Innovation Boost
We optimise innovation projects, limiting risks of financial exposure, improving chance of success and time to profit

Value Pricing
We develop pricing strategies that will help you obtain maximum value share for your breakthrough products
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PROFILE
insightfully Innovate is a strategy and innovation consultancy focussing on business development, value pricing and innovation project boost.

Leo Smit
Innovation Leader

Leo Smit is an industrial innovation expert with over 25 years of experience in a variety of innovation roles - technical R&D, product and market development, new business venture creation and communications.

A chemical engineer by education, he started his career in R&D, and developed from scientific expert into a department manager. In 1998 he received the Hoogerwerff Youth Award for his work.

Following his R&D career he moved towards New Business Development with Dyneema, the worlds strongest fiber. Here he created the Dyneema Purity PMC, which was a starting point for DSM's adventures into biomedical materials. The first product was launched in 2004 and became an instant success. Within a few years this fiber became the golden standard for orthopaedic sutures and subsequently for many other high strength medical textiles. Dyneema Purity continues to be one of the most profitable market segments within DSM's biomedical portfolio. In 2015 it was listed as one of the top 100 innovations created in the Netherlands since the start of this century.

In his latest role with DSM as Director Communications for the DSM Innovation Center, Leo created and coordinated the successful innovation partnership between DSM and Team Giant-Alpecin, that was launched early 2015. One of the premier joint-innovations in this partnership that he helped bring forward, are the protective cycling shorts, launched at the start of the Tour de France 2016 in Utrecht instrumental in protecting some of the riders during several heavy crashes. In autumn 2015 the cycling shorts were awarded with a prestigious Eurobike Award.

Early 2016 Leo Smit left DSM to start insightfully Innovate.